US cable network will air the Israeli reality show "The Frame", which has not yet been aired in Israel. The show is being marketed to many countries by Avi Armoza. CW will air "The Frame" as part of its summer line-up.

"The Frame" is produced by July-August Productions Ltd., the producer of "Fall for the Million", which Armoza sold to NBC.

In "The Frame", ten teams, isolated in one room in their home, receive a series of tasks and competitive challenges to win the viewers' love. Viewers vote by the Internet on a video frame. The contestant with the lowest number of votes is voted off.

"The Frame" is CW's first reality show. Most of its shows are dramas directed at teenagers, such as "Beverly Hills 90210" and "Smallville". CW also plans to air two other reality shows.

Armoza has sold "The Frame" format to 20 countries, and it was broadcast in Spain, where it has been a failure because the format was changed from the Israeli original. This delayed further sales, but a successful run in the US could breathe new life into sales.

Published by Globes [online], Israel business news - www.globes-online.com