The man behind "Borat" has changed his identity to promote his newest film "The Dictator." Instead of spoofing a clueless Kazakh journalist, Sacha Baron Cohen now dresses up as Admiral General Aladeen of a fictional Middle Eastern country, the Republic of Wadiya. In the role, Baron Cohen has already spilled the fake ashes of Kim Jong Il all over Ryan Seacrest on the Academy Awards red carpet, and he didn't disappoint when he showed up in costume to the Las Vegas CinemaCon last week.

"I thought I was going to be the only dictator here tonight," Cohen said at CinemaCon. "So imagine my surprise when I found out Jeffrey Katzenberg would be here," referring to the Dreamworks Animation CEO. In introducing himself, Cohen claimed to have starred in movies such as "The 14-Year-Old Virgin," "When Harry Kidnapped Sally" and "Planet of the Rapes."

Meanwhile, Baron Cohen's earlier movie is still making an impact. His hit 2006 film "Borat," which originally upset Kazakh officials, has turned out to be very helpful for Kazakhstan's tourism industry. "With the release of this film, the number of visas issued by Kazakhstan grew tenfold," the country's foreign minister said recently as he thanked Baron Cohen.

via jta.org