"Israel Today" is the first Israeli daily paper to launch an iPAD application. Like the freesheet, the application can be downloaded for free from iTunes.ipad launches in israel

Hebrew dailies are planning similar applications. "Yediot Ahronot" is the most advanced, having already completed its application, which should be launched soon.

"Israel Today" CEO Tzippi Koren said that the paper plans to launch applications for tablets of other companies, iPhones and smartphones, and to expand its Internet operations. "With the launch of the iPAD application, and after establishing a Facebook address, "Israel Today" is positioned at the head of the new media camp," she said.

The iPAD application displays all of "Israel Today's" content in a digital format. It is possible to scroll through the paper in various ways, enlarge or reduce articles, search for content in Hebrew, convert content to text-only format, enlarge or reduce fonts, save articles onto a computer, e-mail articles and share them via Facebook and Twitter.

According to TGI, "Israel Today" has the largest readership of Israel's newpapers, with a weekly exposure rate of 37.4% in the second half of 2010.

Published by Globes [online], Israel business news - www.globes-online.com